Although, Blackberry had not considered iPhones and Android-based phones as a threat because of its offerings primarily focusing on corporates and business professionals. The release of the iPhone 4 in 2010 was the beginning of the end for Blackberry as it became the most popular smartphone in the US.
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In late 2008, Blackberry tested a full-touch screen phone, BlackBerry Storm, to take on the iPhone released a year earlier, but the failure of the device due to sluggish performance made Blackberry go back to the full QWERTY keypad phones even on its touch-screen devices that launched later.
The ability to mail, text and use the internet on the go made the devices popular among business professionals. It was not just the QWERTY keypad that stood out of Blackberry, but applications such as Blackberry Messenger (BBM) were extremely popular, even among the youngsters. In the second half of the 2000s, Blackberry released mobile phones such as Curve Bold, Pearl and others that became widely popular among both corporate consumers as well as normal users. If we go back in time, Nokia and Blackberry were the most popular cellular mobile brands in the 2000s, however, the advent of Apple’s iPhones in 2007 led to the end of both these brands in the mobile phone segment. And since then, the company has seen it all - the rise, the fall and the end.
In the year 1999, Blackberry launched its first handheld device in the form of a two-way pager.
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